Within the beverage industry GlobalData is recognised as the beverage information specialist and has been commissioned to produce the 2019 AIJN European Fruit Juice Market Report. All data and analysis in the report have been produced using GlobalData’s in-depth Wisdom Market Analyzer database and our latest Annual Soft Drinks Market Insight and Quarterly Beverage Forecast analysis reports.

The key to our methodology is that we operate in partnership both with manufacturers and their suppliers, allowing our analysts to cross-examine and reconcile consumption volumes through the value chain.

GlobalData’s research is built from brand data upward. This ‘brick-by-brick’ approach, as well as the cross-fertilisation with other related services, ensures that our research has an internal logic, which crosschecks from all angles – from brand volume through to corporate volume, flavour segmentation, packaging splits and on- and off-premise channel distribution.

During GlobalData’s annual and quarterly research cycles, leading producers in the fruit juice and allied industries are regularly contacted by our dedicated in-country researchers. This on-going dialogue and regular market observation ensures that our analysts are best placed to provide insightful value-added analysis of the fruit juice and nectars industry worldwide. 

All forecasts are compiled by GlobalData using cross-correlation regression and Bayesian techniques to ensure rigour and accuracy.

ACKNOWLEDGEMENTS
GlobalData would like to thank the AIJN and the European fruit juice and nectars industry for its help and support during the research process. Fruit juice and nectars.

DEFINITIONS

FRUIT JUICE AND NECTARS

Fruit juice: 100% pure fruit juice or vegetable juice with no added ingredients, except permitted minerals and vitamins for the purpose of fortification and permitted additives. Includes products: from concentrate, not from concentrate, chilled, ambient, frozen concentrated fruit juice, smoothies. Excludes carbonated juice, unpackaged juice.

Nectars: 25-99% juice content. Diluted fruit/vegetable juice and pulp, to which sweetening agents (e.g. sugar, honey, syrups and/or sweeteners) can to be added for the purposes of production. Permitted minerals and vitamins for the purpose of fortification and permitted additives may be added. Depending on the fruits used the minimum juice and/or puree content required for nectars goes from a minimum of 25% by volume of finished product up to 99%. Includes products: from concentrate, not from concentrate, chilled, ambient and smoothies. Excludes carbonated nectars, unpackaged nectars.

Smoothies: Comprise blended fruit purée and juice drinks with a thick, smooth texture, sometimes incorporating a dairy element (yogurt) and/or functional elements (e.g. aloe vera, gingko, ginseng). Both chilled and ambient products can be found. Categorised under the fruit juice and nectars categories, depending on juice content and/or ingredients. Includes smoothies containing less than 50% dairy only.

Enhanced/enriched juice: Fruit juice or nectars enriched for general or specific health benefits, with ingredients (e.g. vitamins, minerals, fibre, supplements such as co-enzyme Q10, etc) which have been isolated and added for that purpose in order to obtain a price premium.

Not from concentrate (NFC): The fruit/vegetable is squeezed in the country of origin, lightly pasteurised and frozen or aseptically packed for shipment to where it will be sold.

From concentrate (FC): The fruit/vegetable is squeezed and concentrated through evaporation of natural water content by evaporators, before being frozen and shipped to the country for use and packaging. The product is then reconstituted to its original strength by addition of the same amount of water.

Freshly squeezed juice: Freshly squeezed fruit, not pasteurised, chilled with a shelf-life of a few days.

Cold pressed/HPP: The process of ‘cold pressing’ refers to the extraction of juice, initially by crushing and then pressing or grinding the fruit/vegetables without the use of heat in order to retain the highest level of vitamins, minerals and nutrients. The juices are then packed, or blended and packed.

High Pressure Processing (HPP): is a post-packaging process. It uses high pressure to destroy pathogens that can cause spoilage instead of heat, thereby preserving heat-sensitive vitamins, enzymes and nutrients, resulting in a fresher end taste experience and a product with an extended shelf-life of up to 30 days.

Chilled juice: Relates to products that are distributed and sold via the chilled distribution chain. These products will be marketed and positioned as chilled products and will usually be perceived by consumers as requiring chilling (although this may or may not be technically necessary).

Ambient juice: Relates to products that are distributed and marketed via an ambient distribution chain. Note, these products may be placed in chillers at the point of sale, e.g. in convenience stores because consumers prefer to purchase a chilled beverage, but would not usually be perceived as needing to be chilled.

Flavour mixes: No single flavour is perceived to be dominant e.g. tropical mixes, red fruits, summer fruits, cocktail mix, multi-fruits.

Still drinks: Flavoured ready to drink, non-carbonated products, which may be fruit or non-fruit flavoured and have a juice content of 0.0-24.9%. Sugar, artificial flavouring and colouring may be added.

Caveat: Please note UK nectars data, for 2018 only, aligns to BSDA’s definition which stipulates that only products labelled as nectars are defined as nectars.

INDUSTRY TERMS
Take home / Off-premise: Volume sold for ‘subsequent consumption’ away from the place of purchase, comprising: modern retail (e.g. supermarkets, hypermarkets, hard discount stores), traditional retail; specialist beverage retailers; home delivery; e-commerce.

Impulse: Convenience stores such as 7-11; petrol/gas station outlets; small food stores with long opening hours; kiosks; vending.

On-premise: Volume sold for ‘immediate consumption’ at the place of purchase, comprising: QSR - Quick Service Restaurants; EDA Places - Eating, Drinking & Accommodation; Institutions; Other On-premise e.g. cinemas, street stalls and kiosks, travel and transport, leisure (including gyms/health clubs etc) and events.

Horeca: Hotels, restaurants and catering outlets.

FJN: Fruit juice and nectars

Plastic: Refers to PET (polyethylene terephthalate); HDPE (high-density polyethylene) and polypropylene (PP) packaging. Notes: Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 million litres or zero.
E = estimate